…and I’m here to blind you with my razzle-dazzle!

One of the dangerous trends I’ve seen over the past 2-3 years in the construction industry is fake-BIM.

These posers typically are guilty of:

· Create pretty, pretty renderings that don’t help construction (but look really good)

· Taking credit for their trade contractors’ 3D MEP coordination work

· Fail to adopt VDC as an integral part of their daily preconstruction & construction operations.

But why call it Hollywood BIM? Simple, really.

1) Most builders who use pretty pictures to sell their capabilities use a fancy rendering engine.

2) …and most of those think “Hollywood BIM” is a compliment, which appeals to my dry sense of humor.

So don’t be a Hollywood BIMer -- turn it into an operational tool that your field staff don’t want to work without.

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Comments (1)

• |2009-11-19 06:55:54 Drew Halphen  - Estimator
  I am so glad that someone else out there is talking about the danger of Hollywood BIM. Part of the problem is that we as builders use visualization to sell projects, which is usually based on sketchup, 3ds, and sometimes Revit. Then our owners come to expect presentation quality models throughout the process. We need to be selling the cost saving lean and green aspects of BIM, not the render quality of our models. One of the biggest hurdles is going to be convincing our Business Development teams to show our "ugly" models in presentations, and talk about the real benefits not the Hollywood whiz-bang.
  
  Case in point:
  http://www.tamus.edu/video/dimensions/bim/index.html
  
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